NewWorld-KeyArt
22834
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New World – Key Art

I had the fortunate opportunity to work on marketing key art pieces along with visual brand development. The masked conquistador image was used for the “box art” cover on Twitch + Amazon as well as various media outlets and campaigns during development all the way to product launch. The alternate design was also circulated and ended up on the Steelbook edition of the product case. Main contributions were made for composition layouts + 2D compositing & painting. I worked closely with the team and outsource partner to refine textures, lighting and vfx over rendered 3D models. I also developed the main logo, symbolic mark and contributed to the product’s branding efforts through visual design.

Category:
Concept
Graphic Design
Logo Design

Year:
2021